Education

Carnegie Mellon University

Master of Arts Management 
with Distinction | 2016

Rhode Island School of Design

Bachelor of Fine Art in Jewelry and Metalsmithing | 2010

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Skills & Expertise

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Administration
 

• Mac and PC system

• Microsoft Office Suite
   

Art & Design

• Adobe Creative Suite

• Excellent drawing ability

• Proficient with multiple mediums

• Metal Fabrication skills

• Ceramic building & modeling

• Plaster mold making

• Hand-sewing

• Basic hand woodworking

• Glass hot casting

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Language
 

• Fluent in English

• Fluent in Mandarin Chinese

Job & Project

Contemporary Craft

Marketing Manager

April 2017 - Present

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• Create and implement marketing strategies that drove awareness and engagement to support sales in The Store and The Studio, visitation for exhibitions, attendance for community programs, and fundraising needs.
   

• Design and develop written and visual content for digital and print collateral.
   

• Manage social media, websites, and e-communications. Increasing Facebook, instagram, and e-newsletter subscribers.
   

• Cultivate media relationships locally and nationally to leverage media sponsorship and press coverage on programming and events.
   

• Manage special projects such as working with videographer to develop exhibition videos, and collaborating with marketing consultants/ad agencies to conduct market research, strategic marketing plan, brand refresh, customer journey mapping, messaging A/B testing, and the planning and execution of multi-channel marketing campaigns.
   

• Plan and execute press events and community events.

Hobbies

• Illustration: Pen & ink, gouache, watercolor, block printing, and digital rendering
   

• Reading. Currently reading The Food Explorer by Daniel Stone and The Secret Lives of Color by Kassia St. Clair
   

• Listen to podcast: Radiolab, Sporkful, By the Book, and How I Built This with Guy Raz
   

• Cooking and baking
   

• Apartment gardening
   

• Photography